For as long as there have been shopping centres, advertising and shopper information were combined on the centre floor.
Times change. Now information comes under the heading of Wayfinding, and advertising is all digital. Shopper expectations and rental commitments are at a whole different level than just a few years ago. Shopping Centre advertising has evolved into a fast moving point-of-sale speciality supported by the largest advertising agencies, and Wayfinding is turning into digital, web based, technically advanced resource that serves multiple functions in the shopping centre actual and virtual world.
Centre advertisers are pressured by their clients for more and more brand exposure, larger panels, in the shoppers face, instant posting and varied time segments etc.
The pressures on the Wayfinder designers are different; innovation, exhaustive and instant information, technically ground-breaking.
The two disciplines do not naturally fit together. Then to bind them together and overlay with the expectations and sensitivities of centre owners takes patience and creativity to its limits.
Centre owners want maximum advertising revenues with the least amount of exposure. They want a Wayfinder system that is technically ground-breaking yet assume that advertisers will throw one in for free.
Mall Communications combines these areas of expertise.
Our Wayfinding designs are unique and fully meet the centres expectations for technology. Our understanding of the requirements for centre advertising combined with a sensitivity to the centre environment make us a natural partner to bring maximum revenues and state-of-the-art Wayfinding and information systems.
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Download our wayfinding and wi-fi fact sheet
Centum Media GmbH