Guest WiFi
When thinking about delivering customers the ‘wow’ factor in retail, few marketers will pinpoint guest WiFi as the go-to tool. Yet with shoppers increasingly glued to their mobile devices at all times – including when they’re out browsing stores – this virtual infrastructure can help retailers seamlessly merge their physical and virtual environments in order to communicate with and engage customers in amazing ways.
Why Install Guest WiFi?
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Knowing Visitors Better Guest Wifi identifies customers on entry. Knowing demographics and where people frequent helps targeted marketing campaigns. It tailors the right messages and offers sent to shoppers. Guest WiFi can gather feedback to find out what visitors think of the centre and make improvements. Staff will know when to welcome frequent customers.
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Location, Location, Location Guest WiFi can tell where visitors spend most of their time, how they use the space. This can help traffic flow and where to place kiosks and promotions. Location analytics helps make smart datadriven decisions. WiFi shows wayfinding to make it hassle-free to find stores. Customers can be messaged by text/email on entry, offered vouchers or routes to their preferred stores.
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Personalised Engagement Guest WiFi can have WiFi touch points throughout the centre to push messages near certain places or stores providing incentives for on the spot purchases.
Download our Guest WiFi Factsheet for more information
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